Cold Case Gear was just featured in an interview series with Startup Colorado

"Startup Colorado: The outdoor market is a pretty crowded place. How did you carve a niche for yourself?  

Jon: This is a constantly evolving process. When we launched, we knew we had a niche, but having the niche wasn’t what spurred us to start the business. So, the way we differentiate ourselves is by leaning into things like price objections (yes, we cost more. It’s worth it. That sort of thing). We also put our core values first. When you buy Cold Case Gear, you’re buying into our mission as much as our product. 

Startup Colorado: How has living in rural Colorado influenced the design behind Cold Case Gear?

Jon: We live in a truly rugged place and we need products that can handle this type of terrain and lifestyle. We have tested things by literally throwing them off of cliffs (my iPhone didn’t get a scratch). Having a harsh environment doesn’t mean that you don’t get to do your job or that you shouldn’t enjoy it. We want to build products that withstand the worst elements so that you can play in them and not worry about your equipment. 

Startup Colorado: Cold Case Gear is the first business from Archuleta County to participate in the Rural Jump-Start Program. How do you expect this program to impact your business?"

To read the whole article head on over to Startup Colorado.